Greta Hirschfeld
Web design for small businessesCarmel and Westfield, IndianaPortfolio, 2026

Independent web designer

Websites people actually book from.

I design and build websites for salons, studios and local service businesses that say what you do, what it costs and how to book. I study organizational and business psychology at IU and use it on every page: the prices, hours and booking link go where people actually look, so a new client on their phone can book you in under a minute.

Greta Hirschfeld, black and white portrait, smiling at the camera.
Greta HirschfeldCarmel, Indiana

Selected work

Three sites, shown whole.

One live product and two self-initiated concepts. Hover any preview to scroll the full page; every project has a case study with desktop and phone views.

Hollis and Vine concept homepage on desktop: dark espresso background, serif headline reading Hair you can live in, and four stacked hair-color swatches.Hover to scroll
Hollis and Vine concept on a phone.

(02)

Hollis & Vine Hair Studio Concept

Hair salon, self-initiated concept. Design, copy, build.

A one-page site for a fictional four-chair salon. Most salon sites hide prices and bury the booking link; this one puts both on the first screen and uses the color range itself as the visual, so it looks like a salon without a single stock photo.

Northline Pilates concept homepage on desktop: pale grey background, light serif headline, an intro offer card and a weekly schedule table.Hover to scroll
Northline Pilates concept on a phone.

(03)

Northline Pilates Concept

Reformer studio, self-initiated concept. Design, copy, build.

A site for a fictional studio whose best customers have never done Pilates. The intro offer sits beside the headline, the schedule is a real table instead of an embedded widget, and the first-visit questions get answered before anyone has to ask.

Services

Three ways to work together.

Each ends with a live site on your own domain, with the words written for you.

A new small business website

From $750. Two to three weeks from kickoff.

  • A short call about your customers, your services and what people ask you every week
  • Design and copy written for the site, built on your real information, not placeholder text
  • Hours, prices, location and booking or contact where people look for them
  • Works on phones first, since that's where most local searches happen
  • Two rounds of changes, then launch on your own domain

A redesign of the site you have

From $750. Larger sites quoted on the call.

  • A plain-language review of what's working, what's dated and what's quietly costing you customers
  • Keep your domain, your name and anything that already works
  • Fix the common problems: no hours, no prices, dead buttons, request forms where instant booking belongs
  • Rebuilt to load fast and read well on a phone

Updates and upkeep

$75 a month after launch. Cancel any time.

  • Hosting, your domain connected and kept online
  • Up to about 30 minutes of edits a month: new prices, a new stylist, holiday hours, a new photo. Bigger changes are $60 an hour, billed in half-hour blocks
  • Email me the change and I make it, no ticket system
Greta Hirschfeld

About

A good site isn't the one with the most on it. It's the one where a stranger finds the price, the hours and the booking button without thinking.

I'm Greta. I started SCULPTiv, an at-home strength platform, and designed and built its website myself: the brand, the words, the pages and the parts behind the login. That's where I learned what a small business website actually has to do, because I was the one watching whether people clicked.

I'm a junior at Indiana University Bloomington studying organizational and business psychology, which is mostly the study of why people do or don't take the next step. I apply it to websites.

I'm based in Carmel, Indiana, and I like working with local businesses I can actually visit. I take on a few projects at a time so each one gets my attention, and I'd rather tell you a feature isn't worth paying for than sell it to you.

Inquiries

Tell me about your business.

A few sentences is plenty. I'll read it, look at your current site if you have one, and reply with questions or a time to talk.

No sales call, no pressure. If I'm not the right fit, I'll say so and point you somewhere useful.

Prefer email? gretahirschfeld.designs@gmail.com

Or email gretahirschfeld.designs@gmail.com